I know what you think: it’s easy to create your blog. Yes it is. Though, there are a few things that you MUST do before diving into the design and the concrete creation of it.
As a web designer, it was important to share those 3 things with you because this is something we don’t often talk about.
So if you are just starting or if you think about starting your own blog, or even your website, continue reading! I am sharing 3 things you didn’t know about when creating your blog.
It’s not difficult don’t worry, it’s just so much better once you know it 🙂
1- What Are Your Objectives?
Starting with the most important thing: what do you want to do with this blog? What’s the purpose of your blog? What do you want to do?
Of course you want your reader to go through your posts, I get that.
But deeper than that?
What do you have to offer?
- Do you want to drive sales? Do you have digital products to offer?
- Do you want to grow your email list?
- Do you want to drive traffic only?
This is the most important task to do before going into the creation because it’s gonna have an impact on the layout and your design, obviously.
If you want to sell your products, you are not gonna showcase them at the bottom of the page or even, not talking about them at all. If you do this, you are not going to sell anything – or less.
In this case, you will need to create a section specially for the products. Probably even at the begining, at the top of your page.
Second, if you want to grow your email list, (btw, I hope you already have one!) you will need to create a freebie and showcase it in your blog.
It can be different formats:
- A pop-up that appears when scrolling the page
- At the top of your page, a specific section for it
- In your sidebar
You can basically just give freedom to your creativity. You can do whatever you want.
The objectives are something super important because it will definitely help you to create the design and the layout of your blog.
2- The Brand Colors
Again, this is a task you must think about before diving into the creation of your blog.
The brand colors is something you are going to use EVERYWHERE. Please, stick to it when you chose them, it’s important.
When looking for them, what I recommend is:
- Always keep your target audience in mind
- Think about the pyschology behind the colors
- Choose between 3 & 5 colors
- Don’t choose them because you like them, but because it resonates with your audience
Of course you can change them overtime, but when you get them, keep the same for all your platforms.
You probably have Instagram, a YouTube channel, a TikTok account etc… keep the same colors everywhere, all the time.
It’s going to show your professionalism, it’s going to make you stand out, recognizable.
Have you ever found a brand where they choose random colors for their website and their social media? What’s the feeling you get from that? I guess you think they are not pro and you would not want to work with them or even to call them for any service.
It’s exactly the same for you and your business.
3- Which Pages Do You Want To Have?
Little disclamer here.
What I am going to share here is my personal opinion.
I have actually heard and seen many different things about this.
I personally don’t think that having only one Blog page is enough.
Simply because we are human behind, and we need to see that.
So what are the pages I recommend?
- The Home Page
- The About Page
- The Blog Page
These 3 are the minimum to have, of course you can have more. But not less 🙂
1. Home Page
This one is probably the most important.
Because it’s your first impression and it’s the summary of your whole website.
This page needs to be perfect because it’s gonna have an impact on weither your visitor is staying or leaving. It’s simple as that.
You home page gather everything you are talking about in your blog. From who you are, what you do, what’s your domain of expertise, what’s in your blog. It gives an proper idea about what your audience is going to find.
What’s important to consider when creating this page is your objectives (what we have discussed above) because it’s gonna define what you put first and what you put last.
Always put yourself in the position of your reader: what are they doing here? What do they want to do?
On top of that, add CTAs (Call To Action): they need to be guided through your blog.
2. About Page
This is the page I have heard the most, a lot of people underestimate this page. I personally love it!
Especially in a crisis as the one we are going through. We miss human contact, we miss the fun. This page is the YOU page.
Of course you need to expose your entire life in it but at least, giving an idea about who you are. We like to “compare” ourself to other, we like to see the similarities, the common traits. It creates a certain connexion between us.
That’s why this page is important. It creates this proximity between you and your readers.
What I suggest to put in your about page:
- Who you are, your story
- Your WHY, why you have decided to start a blog
- Fun facts about you: it builds relationship
- What makes you different than other
- You brand values
Of course you do as you prefer, thre is not right or wrong. But think about the fact that we are people, we are human and we need to create relationship, connection with others. And it’s not because it’s a blog that you have to remove it.
When you go on Instagram, you mainly follow the person because of their personnality. Here it’s the same.
3. Blog Page
Of course, if not it’s not a blog 🙄
I’ve seen a lot of different blogs, some amazingly good, some not really. What makes the difference is the layout, the design, the navigation, the message, the organization etc… And obviously your content.
In your blog page, you need to make it clear: what are you talking about?
You need to differenciate all your topics.
Create different categories, I suggest 3-5, and showcase them immediately.
You know, in 2021, we don’t have the time to read for no reason, especially in a blog. Well, we don’t take the time to read. We want to go straight to the point as we are looking for a specific information. Creating and showcasing your categories are going to help your visitor SO MUCH!
Also, what’s important to do is to NOT organize your last posts by list, it can be very tiring. Better doing this way:
In this case, they will have an overview of what you write about, what’s the latests etc.
There is a thing that I particularly like in your blog page is the search bar. It’s an amazing tool to add, your reader can immediately search for what’s he’s looking for. It’s very handy.
Always remember that you need to guide your visitor to where you want them to go, that’s why you need to keep your objectives in mind.
If you liked this article, this one here might also be the right fit for you as I share 10 things you need to do before posting a post! Check it out 🙂