Are you creating your blog? Or are you simply thinking about creating one? Or maybe you already have one but you are looking for writing your first blog post?
It doesn’t really matter because in this article I will share 10 things to do when blogging, and either you are just starting, or thinking of about creating your blog, this post will definitely help you!
Let’s dive in!
1. Set Your Goals & Objectives
When you start a blog, the first thing to do is obviously setting your expectations & goals.
- Why do you want to create a blog?
- What are you going to share?
- How often you want to publish content?
- How long do you expect to generate an income? And how much?
Ask yourself all these questions to be able to set up a proper plan and create content.
This first task is very important because it will really help you to be organize and consistent.
2. What Do You Want To Talk About?
Once you have setup your goals and your expectations with your blog, it’s time to create content pillars.
What I call content pillars is different categories of content. Select minimum 3.
As an example, I created my blog to share tips about blogging & travel. I mix my passion and my knowledge to give you content to do the same as me.
My pillars are the following:
- Personal Development
They are my categories. Even is the main topic of my blog is travel & blogging, it’s important to talk about business and personal development on top of that because they are all connected.
I recommend to select 3 minimum, 5 would be perfect but don’t put pressure. Do what you can, don’t force yourself, you need to enjoy the process!
3. Create A Bank Idea
What is a bank idea? Easy peasy: it’s a document where you write ALL your content ideas. For this, don’t limit yourself and be creative. Write the main ideas, a title idea but nothing else. Don’t go deep in the topic yet (this is for later).
I like this part because the more ideas I write, the more I will get.
It’s a good thing to have a specific document where you gather all your ideas. I created one for you if you want! You can download it here.
At the begining of my journey, I was writing a little bit everywhere, in my phone + my agenda + a word document. What a mess! At some point I was completely lost 😂 and I couldn’t remember anything!!!
Though, today I use Notion and it’s such a game changer for me! I use to use an Excel sheet but I gave up. It’s a good option, don’t get me wrong but I prefer to use Notion now because it gathers all my brains.
4. Batch Your Content
What the hell is this you might think?
Well, it’s super easy and once you start doing this, you will thank me 🙂
Batching your content is the fact that you focus on one task for a certain of time.
For example, I’m writing this article on a Monday as well as other articles for the month to come.
I publish 4 articles per month (1 per week) and instead of writing an article per week, I take one full day at the end of the month to write all my articles for the month to come.
Once you start implementing this in your organization, it will be a game changer because you gain so muchhhh time!
The good thing about this is that (well maybe it’s only me 🤷🏻♀️) the more you write, the more creative you get. When I start writing an article it’s kind of hard because I am not warm yet, my brain is not yet into the task. So the more I write, the better ’cause my brain is in the task and it’s completely ready.
You know what I mean or I am the only human in this case? 😅
So yep, take one day in the week at the end of the month, gather the ideas that you have prepared in your bank ideas, select 4 topics and start writing! You can do more than 4 of course, it’s just an example. But start small, get use to it first.
5. Create An Attractive Title
There are 2 reasons why people will click on your post.
First, the design and second, the title.
The design will attract their eyes and the title is what’s gonna make them click, so better be good right?
Also, the title will make you go on top of Google (or not 😅). Of course it doesn’t happen overnight, it takes a long time to be ranked on Google but by starting using proper and good titles, you will increase your chances. 🙂
When you create your titles, think about your audience. Always.
- What are they likely to click on?
- What are they looking for?
But also think about you. What makes you click on a specific article?
It needs to call your attention, to excite you, to make you want to know more.
Something we like (as readers) is when we see numbers: our brain like that! Because it’s very specific.
6. Use Stock Photos
When you write articles, you have to use pictures and high quality please! By the way, this plays a role in your SEO hehe
You can definitely also use personal pictures of course, it really depends of the type of content you create. But stock photos are great to gice “space” to your article, to make the read smoother and more digestable. There is nothing worse than a looooong blog article with no pictures (and no emoji) 😭
Some stock photos platforms that I personally use:
- Creative market (they have so many things there, I LOVE it): there is an affiliate link, meaning that if you purchase an article, I might receive a commission.
7. Create Design Graphics
Wait wait wait, don’t be afraid!
Even as a non-designer you can definitely create cool designs. To do this, simply use canva! You will find plenty of templates there, it’s very user friendly, very easy to use and you will find everything you need to be creative.
I am in love with it.
But why do you need to create design graphics?
- To attract readers to your blog post
- To make your post more enjoyable to read
- To show professionalism
Where do you need to put your designs?
- On Pinterest
- On Instagram
- As a blog post cover
- In your blog post
You can basically put them where you want but the ones mentioned above are the basics and important, in my personal opinion.
8. Learn The SEO Basics
SEO stand for Search Engine Optimization. It’s a bit complexe at first but don’t worry, you don’t need to be an expert to start blogging.
Indeed, to create your blog and blog posts, you just need to learn the basics. You know what, actually it’s not even an obligation when starting.
What SEO does is simple: it will help you to rank better in Google.
A few important and basic stuff for your website:
- The titles
- The metadescriptions
- The keywords
- The headers, sub-headers organisation
- The lenght of your text
I am not a SEO expert but I had to learn the basics to be able to rank my website properly. At least, to please the search engine.
9. Generate Traffic To Your Blog
Ok, now that you have created a few posts, the best is obviously to attract readers. This is where you need to learn how to attract traffic to your blog. It sounds crazy and scary a bit but it’s not 🙂
To be able to do that, you will need to use different platforms such as:
- Tik Tok
You are not obliged to use all of them. Especially at the begining. I recommend you to choose 1 social media and Pinterest at first.
Basically what you need to do there is create consistent content, based on your content pillars as seen above. You are creating a journey for your audience, you guide them to your blog.
For example, you create a YouTube video where you share the best places to visit in Europe. You kind of tease them and then you guide them to your blog post if they want to know more.
You can do the same on Instagram. You create a post about how to pose on pictures, give a few picture examples and you send your audience to your blog post if they want to know more!
On Pinterest, you create different pins for EACH blog post and you publish them on different boards.
Actually this platform deserves its own article because it has a huge potential and you MUST need Pinterest for the growth of your blog. So if you wanna know more: click here!
10. Create An Email List
Oui oui an email list!
Social medias are GREAT, don’t get me wrong. It’s amazing to grow a strong community and to share your daily tasks, thoughts etc.
But, you absolutely don’t own your account.
If tomorrow, our friend Mark decides to shut down Instagram, what do you do? You LOSE everything.
So, before this happens, create an email list! Right now!
You usually pay an email platform (mine is free though, it’s MailerLite) and people give you their email address to part of it.
So first, you “own” your list, and second, what makes it even more powerful is that people GIVE you their contact. So they like you, like your content and want to know MORE about what you offer.
Well, that’s it for today!
Hope you enjoyed this article, let me know what you think and I see you next time!